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Toros Athletics Partners With Strategic Marketing Affiliates, Inc.
7/14/2010 12:55:51 PM
CARSON -- Enjoying recent success including men's soccer's NCAA Title and CCAA Titles for men's and women's basketball in 2008, and women's soccer's NCAA Runner-Up and men's soccer's CCAA Title in 2009, CSUDH Athletics has partnered with Strategic Marketing Affiliates (SMA) to manage its domestic U.S. trademark licensing program, effective immediately.
“We are proud to have Strategic Marketing Affiliates join our team, and represent the Cal State Dominguez Hills Athletics brand,” begins CSUDH Director of Athletics Patrick Guillen.
“SMA is a national leader in the arena of collegiate licensing and will help Toro Athletics move our brand out into not only the South Bay community but will make it available on a national scale as well. This will not only help our branding efforts but also create new revenue streams in the future.”
SMA will manage the licensing of CSUDH Athletics logos, and expand both the variety and market reach of its branded products, taking the brand and visibility of the department and University to new levels by providing licensed vendors with services such as digitized, authentic logos for embroidering products, collecting royalties, and helping enforce CSUDH’s rights against those who have not received permission to use its brands.
“SMA is thrilled to be managing the licensing program for CSUDH," says Robert Bernard, President/CEO of Strategic Marketing Affiliates, Inc. "The Toro logos are some of the best in intercollegiate athletics. Great logos, coupled with the success the athletic teams have had, make the Toro brand very attractive. We look forward to working with CSUDH in maximizing their branding efforts as well as generating new revenue.”
Based in Indianapolis, SMA represents licensing programs for eight institutions in California, including CCAA institutions Cal State San Bernardino and Cal State Monterey Bay. SMA also represents former CCAA school and now Division I Cal State Bakersfield, as well as Loyola Marymount University.
Founded in 1997, Strategic Marketing Affiliates, Inc. is a full-service licensing agency that has quickly grown to become a leader in the collegiate marketplace. SMA currently represents over 170 universities, colleges, and athletic conferences nationwide.
The Indianapolis (IN) based SMA team combines extensive marketing and licensing experience with a forward-thinking attitude in keeping its approach fresh, energetic, and, above all else, effective.
For more information on SMA, visit www.smaworks.com.
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